The Power in Balances of Scaling Up

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In your book, john ra i don't believe travis calnick is a bad person. He's a good person who made several bad calls at scale. And you write about uber's problems under calanic, including a toxic work culture. So end up leaving uber for lift, their smaller rival. But calani was ultimately kicked out of the company by the board.

In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and how to practice “optimal quitting.”