Warren Carlyle’s Thriving OctoNation and the 7 C’s
The Community Experience
Building Community
CNN's Jarrett Bellini talks with Octo Nation PR about building a community. The company helps artists and small businesses build communities around their work. They say the key is to make it clear who you're trying to help, not just what your brand stands for. "We as community leaders have to give them the words that they would use to talk about us," Bellini says.
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