"Look for the recognition before you're amazing is never going to work," he says. "Make a great product, make a great service and become something worthy and amazing so that people will talk about it naturally" 'Stop going for the recognition. Work on the quality of your fucking product,' he adds. "'If you have a quality product, but your customer experience isucking shit' That's the way it's always been, and that's the how it's always going to be."

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