A lot of big companies right now are not active in social media marketing, and they are looking to get active. Companies might be bit behind the curve right now, but they are going to smarten up really quick. The current situation is with influencers, number three, don't think that you, as an influencer, are somehow better or different than everyone else. In fact, the key to being successful in social media is making people understand that you are a regular fucking human and that's not being shown enough.