iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It
Conversion Tracking Playbook
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The Future of Conversion Tracking
Not many people are pushing for server side integrations for conversion tracking. It was just copying pastes script and change out these dynamic variables. People won't revert back to that, I don't think so. If Apple stops allowing UTM's into the browser, that's really extreme. My guess here is platforms will start have a backup mechanism.
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