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The Challenge of Raising Venture Capital
Less than 1% of founders raise capital, so you have to be creative. If a 30-minute demo is really important for you and you know you want to make that investment on day one, how can you also pay for it on day one? What can you put at the top of your funnel to pay for that instantly? I think if you don't have a quick payback period today, especially when equity markets are tight, your business is in jeopardy.