7min chapter

Modern Musician cover image

Crowdfunding Success, Artist Branding, and Vulnerability in Music with Savannah Pope

Modern Musician

CHAPTER

Embracing Evolution in Artist Identity

Exploring the importance of embracing change and evolution in artist identity, focusing on transitioning styles and persona in the music industry. The chapter highlights the significance of defining a mission statement to establish a unique artist brand and connect with the target audience effectively.

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