
Was The Trip To The Super Bowl Worth It? Expedia & Vrbo Marketers Weigh In. - Chandreyi Davis and Melissa Peace
Sweathead, A Strategy Podcast
00:00
The Expedia Campaign - What's Next?
We had a really ated teamet anomaly. We were awarded most creative twitter activation during the super bowl. That volume of tweats was unexpected for us. The back and forth we were having with travellers really helped this elevate to a place that we didn't expect. So i would say this activation, we're really excited about the extensions that will happen post launch.
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