Sweathead, A Strategy Podcast cover image

Was The Trip To The Super Bowl Worth It? Expedia & Vrbo Marketers Weigh In. - Chandreyi Davis and Melissa Peace

Sweathead, A Strategy Podcast

00:00

The Expedia Campaign - What's Next?

We had a really ated teamet anomaly. We were awarded most creative twitter activation during the super bowl. That volume of tweats was unexpected for us. The back and forth we were having with travellers really helped this elevate to a place that we didn't expect. So i would say this activation, we're really excited about the extensions that will happen post launch.

Play episode from 14:55
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app