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YouTube fights TikTok with cash

Channels with Peter Kafka

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Youtube Shorts

The way i think about it, peter, is, if you're a creator, we want youtube to be your home. The creators can build a business and an audience over the long run. I was with a bunch of creators earlier to day, and they gave me multiple examples of how they're using shorts to drive traffic to their long form video. And that's why you're starting to see with youtube shorts, a lot more connectivity between what's happening on the rest of youtube and the shorts product.

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