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4min chapter
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Nudge
Harnessing the Power of Unity in Marketing Strategies
This chapter explores the impact of the unity principle in marketing, exemplified by a successful Belgian beer campaign tied to sports events. The speaker shares insights from a personal experiment that demonstrated a 20% rise in engagement when using unity messaging, while also warning against potential pitfalls in its application.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode