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12min chapter
SPI 823: Top Landing Page Dos and Don’ts with Martin Cris
The Smart Passive Income Online Business and Blogging Podcast
Building Credibility for Engagement
This chapter focuses on strategies to enhance the credibility of newsletters and landing pages through effective use of testimonials and social proof. It discusses the importance of tailoring testimonials to highlight specific benefits and outcomes, as well as understanding audience needs to craft compelling headlines. The conversation emphasizes thoughtful copywriting to connect with potential clients and showcase the transformative value of services offered.
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