Sports: Ideology, Enjoyment, Contradiction
Why Theory
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Is There Real Identification With the Laundry of the Team?
Kaoka: There are three levels of identification in football. One is imaginary, one is real and the other is symbolic. Kaoka says there's no law that makes it illegal to identify a team with its logo or laundry. He thinks putting corporate logos on teams could turn them into an 'economic able number'
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