Navigating Prescription Pricing Challenges

Why do most startups fail, and how can you avoid it? In this episode of the Aspire podcast, Mark Cuban breaks down exactly what new founders get wrong, how to take an idea from nothing to something, and the critical Day 1 steps every entrepreneur must get right. He also explains why mastering AI isn’t optional anymore and how it’s completely changing how businesses are built. Whether you’re just starting out or scaling up, Mark offers raw, tactical advice on sales, mindset, money, and how to build a business that works.

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