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The Fat Loss Principle - If It Fits Your Macronutrients, Bro, Is What Is the Solution?
The fundamentals of weight loss when it comes down to the thermodynamic sort of underpinnings of it are calories in and calories out. The means by which you get there, it seems to be what you're saying matter an awful lot. I think that short and snappy taglines are always going to be sexy because they help to minimize down something that's by its nature kind of complex into something which is really, really simple and easy to understand.