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Bloomberg Businessweek Weekend - January 14th, 2022

Bloomberg Businessweek

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Are We Going Back to Theatres?

We've seen the entertainment industry focused largely on streaming during the pandemic. Now hollywood is heading back to theatres, as is in person cinnema. I mean, is it really? Am se skeptical of this? Because it's like each time we think that we're going to go back to some sort of return to 20 19, there's some sort of new variant. And with consumers getting so used to watching the stuff from their couch. Are we really going to goback to theatres? Well, that is the big test for the industry in a 20 22.

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