Walmart with Tosh Hall and David Hartman
A Change of Brand
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Walmart's Brand Evolution Journey
This chapter explores the collaborative effort to redefine Walmart's brand identity by examining the company's rich history and cultural heritage. Through archival research and engagement with iconic artifacts, the design team aims to integrate historical elements into a modern visual language, focusing on aspects like typeface selection and logo refinement. The narrative also highlights the challenges and thoughtful processes involved in transitioning the brand identity while ensuring a cohesive experience across thousands of locations.
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