The Impact of AI on the Sports Industry

On this special episode of Leaders in Focus, two of IMG’s digital experts, discuss and dissect some of the key digital trends in sport.

As a busy new year begins, Leaders are joined by Bindi Ghai and Charlie Beall - VP of Digital Commercial and VP of Digital Strategy at global sports and culture company IMG.

In conversation with Leaders’ James Emmett, they reveal the platform sport is sleeping on; why 2024 is the year women’s sport fulfils its potential; how to achieve maximum impact for minimum spend in making stadiums smarter; and the difference between ‘if’ and ‘when’ in digital trend spotting. The basis for the conversation, which was recorded in early January 2024, is IMG’s annual digital trends report.

Leaders in Focus is produced in partnership with IMG.