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The Path of Least Resistance
i knew nothing about marketing at all, and i was like, well, what's the path of least resistance? We had an e book that christopher o'donnell actually wrote most of so, former c p o at hubb spot. So it was one of those things where we kind of started just the classic, like, inbound loop, right? The wheel, as some people call it. And theni writing the blog poste every week. O s o, starting to work that type of stuff. What does a media strategy means? What's the difference between that and content? Like, a cour thing we want to cover, yes.