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Behind the Money: Inside Moët Hennessy’s crisis

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Navigating Challenges at Moët Hennessy

This chapter examines the strategic hurdles faced by Moët Hennessy, including price increases, mixed acquisition results, and the financial struggles of new direct sales initiatives. It also discusses recent leadership changes aimed at revitalizing the company amid declining profitability and explores investments in non-alcoholic beverage options.

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