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What VCs and Founders Get Wrong About the Credit Business

Rebank: Fintech Analysis

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Are You a Force Multiplier as a Lender?

Amitai Etzioni: embedded credit makes a lot of sense to me, but there are certain versions that don't make very much sense at all. As people get more and more into embedded lending, it'll start to look a lot more like dealer track, he says. Etzionis: We have about 12 more months before we start really seeing the consolidation happen. Most of these direct consumer companies are going to be bought for pennies on the dollar.

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