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Launching new products and breaking things - Tanguy Crusson on The Product Experience

The Product Experience

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The Impact and Scale of a Product Launch

Wanda: There's two phases as well that we haven't really gone into, which was the impact and scale. I think impact was going into beta or then scale is that full launch that you just talked about. How did you decide what kind of criteria did you have for going into your beta phase? And did you also go into that beta phase still with this view of like, this still might fail? So, Wanda, explore, make impact and scale; everything is basically in spreadsheets and mirrors.

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