Val Hinov is the founder of Thankbox an online group card tool that grew to $20k p/m throughout lockdown. Now Val is facing the challenges of what to do when your product scales, what to do when the wave that brought you success starts to slow and when your product has one-time purchase pricing model.

What we covered in this episode:

Where the idea for Thankbox came from?
Lessons learned from a failed startup
How he built Thankbox in 2 months
How he got his first users for Thankbox
Building a virality model
Using Google Ads to grow quickly
Advice for people apprehensive of using ads
Why social ads didn’t work
The effect of a one-off purchase pricing model
Having a big drop in users
- Indie Hackers Pod
The seasonality of online cards
Outsourcing vs solo
When to go full-time

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