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The Responsibility of Business Is Business

Acton Unwind

CHAPTER

The Impact of Social Media Mobilization on Boycotts

An executive at Target was laid off as a result of her company's ad campaign against the government. Michael Wolraich: This is a classic problem that we've talked about in terms of government before. When we use institutions as our platforms rather than as things to be of service to, this is very disruptive," he says. "I have no doubt she will get another job because this was a very high profile if disastrous campaign"

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