Alex Bogusky didn’t just change advertising — he rewrote the rules.

Many people have been called the father of modern advertising, but today you're going to hear from the man I call the father of postmodern advertising.

Alex was named creative director of the decade by Ad Age for the work he led as a partner at his agency, Crispin Porter and Bogusky. His work has received countless awards and he's in the hall of fame of both the Art Directors Club and the American Advertising Federation.

Alex is best known for launching Mini Cooper in America, anti-smoking ads for the Truth campaign that enraged big tobacco, ads for Domino’s Pizza that ignited an 80-fold increase in their stock price, and arguably his most groundbreaking work: Burger King’s Subservient chicken - one of the first digitally native campaigns to go viral online, and one that changed marketing forever.

This is an episode with two chapters. In chapter one, we'll talk to Alex about the creative process that went into his best known campaigns. In chapter two, we'll talk about his spiritual journey of finding peace, and healing after the death of someone very close to him. Ladies and gentlemen, I present to you from Boulder Colorado, Alex Bogusky.

—

Show Notes:

📸@swhnorton

🐦@swhnorton

🖥️www.atlargeshow.com

…….

This podcast is made available solely for entertainment and educational purposes. The information presented here does not constitute investment, legal, or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of any investment advisor. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services.

Did you enjoy this episode? Please leave a 5 star rating on your audio platform and comment below your favorite part of the episode. See you next week!

S09 Episode 03: Etherpad

The Tao of WAO

Exploration of Podcast Guest Appearance and Content Creation

The AI-powered Podcast Player