Navigating Coaching Challenges in the Age of Social Media

Ron Adams has been the assistant coach of the Golden St. Warriors since 2014, in that time winning 4x NBA Champions and being recognized in 2022 at the Tex Winter Award winner for lifetime achievement as an assistant coach. He owns previous coaching experience with Boston Celtics (2013-14), Chicago Bulls (2003-08, 2010-13), Oklahoma City Thunder (2008-2010), Milwaukee Bucks (1998-2003), Philadelphia 76ers (1994-96) and San Antonio Spurs (1992-94). Before joining the NBA, Adams coached collegiately for 20 years with head coaching stints at Fresno State (1986-90) and his alma mater, Fresno Pacific (1972-75). He also served as an assistant coach at U.S. International, UC Santa Barbara, UNLV and at both Fresno schools. Additionally, Adams has coached professionally in Belgium and Japan, as well as for the Canadian national team.

In our chat today, originally recored in December 202 as the NBA was returning to play following COVID, we cover:

• His journey as a coach
• “A good coach is someone who has a job.”
• “There is no formula for good coaching.”
• How has social media changed the halftime locker room experience?
• Why does Steve Kerr call Ron the “truth-teller”?
• What makes an assistant coach effective? …what are your “ego needs”?
• How do you handle disagreements with the Head Coach?
• Having hard conversations with players
• Ron talks about his relationship with Kevin Durant
• How do you know when it’s time to move on as an assistant?

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This week’s podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you’ve been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG.

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