Variable Compensation Plans for Sales Professionals

The world of sales was very different 20 years ago and was appropriate to have people on a 50% fit salary 50% variable comp plan or even more skewed toward variable. The dynamics of how buyers by a fundamentally changed that most buyers by through the internet that they research and discover things with their peers. All functions in the business are responsible for creating and capturing demand like customer success evangelism CEO promoting the category  and so I just feel like that's where people should go absolutely okay two last questions quick questions sales team compensation fixed or not?