3min chapter

The Startup Ideas Podcast cover image

Erik Torenberg's Playbook: How to Bootstrap a Multi-Million Dollar Media Empire

The Startup Ideas Podcast

CHAPTER

Accelerating and Expanding Audience Reach through Creator Partnerships

This chapter explores the concept of partnering with creators to accelerate and expand their reach, similar to a music label style partnership. It highlights the value of approaching and producing content together and shares an example of co-owning a podcast with an AI creator to establish a brand and audience.

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