Effective Incentive Structures for Marketers

In episode #1928, we talk about the value of incentivizing marketers and how best to do it. Charlie Munger once said, “You show me the incentive, and I’ll show you the outcome.” By this, he meant that people will produce better results if they are rewarded. Join us today and hear which parts of your team to incentivize, the metrics to assess their performance, and what incentives work best!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Incentivize Marketers The Right Way.
• [00:31] Why it is important to incentivize people.
• [00:45] How to incentivize marketers by offering tangible gains. 
• [01:08] “Show me the incentive, and I’ll show you the outcome.”
• [02:15] Adding incentives without developing expectations.
• [02:25] Keeping the metrics that earn the incentives simple.
• [03:12] Whether to give everybody incentives.
• [04:16] That’s it for today!
• [04:18] Learn how to grow your business by visiting marketingschool.io/training

Links Mentioned in Today’s Episode:

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Twitter @ericosiu

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