You Know, I'm 76, and I Love It

i think i want people to really listen to that. Because the the other unique kind of issue with our industry is that we do so much good work and so much hard work and put so much time into something that is essentially ephemeral, right? The amount of time and effort that it takes for an ad on t v, or a pre role for a u two video to actual be created, versus the life that it lives, it's almost gone before you actually finish it. And then there's no resonance exactly. That work doesn't connect to people, that that some oneo, three months later, can say, oh, do you remember that piece? Unlike music or film