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Jake Schonberger: Swapstack Co-Founder on The Future of Newsletters

The Orbit Marketing Podcast

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Swapstack, Good News Newsletters

Jake: When I started Swapstack, I was reading a ton of newsletters and honestly just got overloaded. So one thing that I learned or kind of like a genre that I found when I started Swap stack was the concept of good news newsletters. And these are literally newsletters that are written not about like puppies and cute things, just about news that is. Jake: For an average consumer people probably consume more newsletters than I do. But yeah, honestly nothing too exciting for a while I was trying to dabble into like a ton of different genres and it just became too much.

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