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Jero Wade came on during the baby break about a week after my little guy was born to talk about his vast experience starting and advising businesses. Jero left his role at FinEx, moving up to become an advisor for the company. He now spends his time writing about FinTech and advising startups at batch processing. We get into how to compete against giants by understanding their incentives,. How to stack your risk early, both business risk and personal risk, and establishing floors and ceilings.

Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix.

We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business.

It's an awesome conversation and you'll take tactics and methods away from it.