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How to Survive a Losing Team

Good Sport

CHAPTER

The Winner Effect

The idea of the winner effect dates back to the 1950s and it comes from outside the world of sports. Researchers were trying to figure out how different animals establish dominance which in nature comes down to how often they would win confrontations with other animals. Ian Robertson says there are also biological effects on the brain of winning, increasing aggression and motivation. Confidence really is one of those magical things that get till you make it. It really works.

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