The Importance of Designing a Great Website and Missed Opportunities in Building HipChat

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A discussion about the creation and growth of HipChat, the challenges faced, and missed opportunities in the market.

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Today’s show:

Atlassian Co-CEO Scott Farquhar joins Jason to break down how he and his Co-Founder bootstrapped Atlassian to an IPO (1:34), his lessons from acquiring, growing and eventually selling HipChat (13:43), thoughts on product-led growth (29:27), generative AI tools for the enterprise (39:43), and more!

Time stamps:

(0:00) Atlassian Co-CEO Scott Farquhar joins Jason!

(1:34) Atlassian origins, bootstrapping to IPO

(12:22) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST

(13:43) Lessons from HipChat: Acquiring and growing the service, selling to Slack, what Scott would do differently

(19:39) Atlassian's two playbooks: bootstrapping and aggressive growth

(27:57) Supergut - Get 25% off with code TWIST at https://supergut.com

(29:27) How product-led growth leads to a sharper product team, how Atlassian is thinking about LLMs and generative AI

(38:20) Miro - Sign up for a free account at https://miro.com/startups

(39:43) Remaining flexible re: AI tools, utilizing customer data, when to expect major knowledge work breakthroughs in AI

(47:27) How Scott thinks about AI, remote work, and efficiency

(1:01:39) Staying motivated in Atlassian's third decade