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The Art of Thinking Slow
Time is of the essence and you want to make decisions quickly, then having information really valuable is more important. Getting the right data is just one part of this thinking slow thing that we talk about. Other parts of thinking slow is to experiment. If you have a product that you are planning to do, like experiment with it, do it in different versions, do a mock-up,. Depending on what it is, if it's software, you can do different simulations. It's interesting thinking about the ETH journey a little bit further and thinking about search and then how different complexities can arise at different points in the process.