The Focus Funnel

The focus funnel was our attempt to codify the thought process that ultra performers go through whenever they are making a decision about how to spend their time. It's all about protecting your focus, eliminating distractions a doing the things you know you should be doing. Procrastinate on purpose, we call it pop. That's where the title of the book comes from. But if the answer to the question, can this wait till later is yes, then that is where we're inviting you and encouraging you and challenging you to not eliminate, automate, delegate or concentrate but to procrastinate onpurpose.