Business of Tech: Daily 10-Minute IT Services Insights cover image

The Key to Success: Engagement, Algorithms, and Helping Others with Beate Chelette

Business of Tech: Daily 10-Minute IT Services Insights

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Understanding and Communicating with Potential Customers in the IT Industry

The chapter discusses the importance of understanding the mindset of customers in the IT industry and tailoring messaging accordingly. It emphasizes the need for educational communication and avoiding overwhelming clients with excessive technical knowledge.

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