3 Sales Messaging Tactics for Closing Bigger Deals
Sales Gravy: Jeb Blount
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What's the Problem With Message Crafting?
Jeb Bush: We're so used to talking about ourselves that it's hard for us to think about the other side of the table. One of the very first things that you have to do to get good at messaging, which I think is super important because we're communicating all the time with people. You have to become other focused versus self focused. That's empathy versus the outcomes. If you step into their shoes, you can articulate. This is exactly what this is going to do for you. Talk to me about storytelling. And, and why that's important.
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