Subject Matter Expertise

i think there's a lot of subject rexperts out there in the world, a, i think subject matter experts. And belief is that you can help people mechanically become a voice of authority. I can't help them become a subject manor expert, but i can help them with the mechanics to become the voice of authority in their space. The Mechanics are almost always the same for all these road maps. But you have to understand, ike, are these people actually capturing the cultura liquidity that you want?