I would not scale a company pass about 20 people before you have product market fit. As soon as you've found it, go and scale agressively as you can. And then lastly, i'll talk a little bit about building a brand, because i don't think it's worth spending too much time thinking about. So great brands are built around a fundamental insight, a consumer insight that some truth that us not really acknowledged out there. Ah, my theory on anchburners is that a lot of people are wrist tunctioners I don't think most ansers i know are heavy risk takers. Think they're calculated risk tners? Ten besa byb wao