Is There a Niche Pursuits Strategy?

Sally Kohn: I was kind of blown away by the number of topics niche pursuits has published on Hrefs. She says it's an incredibly difficult market to rank for when you start fairly, fairly thin or a narrow one. The only way to get more traffic and make money is to expand the topics that she would be covering. "Digital marketing as a whole can cover uncover all kinds of topics," writes Kohn.