B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

ABMI Bet

As head of ABMI bet that do you own the list criteria? Do you own that with ops? Like who owns the this is the blessed list of accounts that we're going after. So heads of sales and the sales leaders ultimately own that list. We are there to complement and support their success. Everything has to be approved by them.

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