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2min chapter
Dina Srinivasan: Reining in Big Tech
"World of DaaS"
Is It Just Inertia?
A lot of big companies outsource add bying to agencies. And agency teams compensated by taking a cut on the money they spent. Why do you think this happens? These are not, like, this is not grandma. Thisis oukno leve or some very, very sophisticated advertiser that's out there. R again, in this case, like they kind of know they're being taken advantage of. They know it's worse for them. But still decide to go with it.
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