The Challenges of Branding A

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Anne boden is the ceo of carrot bank. She says it's not about having a big idea, but execution and hard work that makes difference to success in business. Says she had many ideas for her company before deciding on 'starling' The name came from carriton's stick which was used as background by early banks.

In this week's episode Anne Boden CEO of Starling Bank speaks to Linda Yueh about setting up her own bank. In her remarkable story Boden reveals how she broke through bureaucracy and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards in 2018, 2019 and 2020, and in doing so has triggered a new movement that is revolutionising the entire banking industry. To find out more about the book click here: https://www.amazon.co.uk/BANKING-How-I-Disrupted-Industry/dp/0241453585

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