How Do I Hold Sales Accountable on a Highly Qualified Pipeline of iCP Ops?

Take the content that you already created for your website and then figure out how to more effectively get that to people in the places where they pay attention i.e. LinkedIn, Facebook, Instagram, TikTok, potentially YouTube. Then decide if I'm going to amplify this organically or am I going to put pay behind it to amplify it to target customers and target accounts. That's like a level one digital campaign  I don't know why people can't get this idea of we got to take website content we got to convert it to dark social content and then we can go out and do itGot a question here what what can a marketing leader hold sales accountable on a highly qualified pipeline