Rational Sustainability: A Critique and Evolution of ESG

This chapter explores the controversies surrounding ESG, highlighting criticisms from both ends of the spectrum. The discussion introduces the concept of rational sustainability as a more evidence-based alternative to traditional ESG approaches, emphasizing value creation over politics and the need for evidence-based analysis. It further delves into the evolution of ESG practices, questioning whether the focus has shifted from genuine long-term value creation to mere perception management.