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S2 E11: How The Big 4 Are Performing / Kevin O’Leary’s Blame Game / Twitter’s Tensions
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TikTok
TikTok has good click-through rates, but the conversion rate is pretty low. I've heard a lot of marketers say that when it came to Q4, TikTok failed us and meta was, meta was atlas. The more pressure you put on it, the more strength it has to hold up the world. And so I think the better way to run TikTok ads would be running it to TikTok's own version of a landing page product.
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