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My Plan To Build A $100M Per Year Business From Scratch

The Russell Brunson Show

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A New Idea for a Continuity Funnel

This chapter explores a new idea for a continuity funnel, where customers are offered a trial of a product and then encouraged to upgrade to a yearly subscription by receiving a free book worth $10,000. The hosts discuss the design of the book, their selling strategy, and the potential impact on their metrics and ad spending.

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