Panel Discussion on The Colliding Worlds of Product Management and Product Marketing
The Product Podcast
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Ownership and Collaboration Challenges
The chapter discusses the negative consequences of a lack of clarity in ownership and collaboration between product marketers and product managers. It explores issues such as friction in pricing and packaging discussions, debate over ownership of win-loss analysis, and duplication of efforts. The speakers highlight the importance of alignment, effective communication, and avoiding duplication of effort for successful collaboration.
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