Introduction

You have a product. You have an email list.

What now?

A simple “Hey [name], this thing is for sale” won’t do the trick. To get results from email campaigns, you need to do more than just sell. You need to engage.

Today, we share the ingredients for an effective email campaign — based on months of research and our years of experience. These are the tactics and strategies that have worked for us. It’s a dense episode, but here’s the short version: your emails have to be valuable in and of themselves.

Obviously, there are more details to that.

Before your next launch or sales event, break out the notepad and give this guide a listen. You can use your email list to connect with and convert customers, all without making anyone feel spammed. It’s just a matter of communication.

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