Michelle Froah (ETS) | Bringing Good Energy to a Brand Refresh
The CMO Podcast
Navigating a Brand Refresh Training Session
This chapter delves into a training session centered around a brand refresh, where activities include developing internal and external activation plans, exploring potential brand partnerships, and training individuals to be effective brand ambassadors. Additionally, the chapter previews planned activations for the brand refresh, participation in industry gatherings, thought leadership papers, insightful discussions on societal progress and education, and an upcoming event in DC focusing on responsible AI. The episode also touches on a major brand crisis faced by a leading phone company, sharing insights on crisis management and the importance of communication and collaboration in rebuilding a brand's reputation.
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